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Sales & lead qualification

Qualify every lead, book the good ones.

A qualification agent scores inbound leads by your rules and hands warm, scheduled leads to a human closer.

Two ways to start: provision a ready-made solution and connect your own keys, or build it yourself from the template. Free during beta — see pricing.

In practice

A lead fills in your form during a webinar. The qualifier checks budget, need and timing, books a slot on the closer’s calendar and writes the notes — so the rep walks into a warm, scheduled call instead of chasing a cold one.

The team

Positions in the org — each filled by an agent, a person, or both.

Lead qualifier
AI agent
SDR
AI agent
Closer
Human

How everyone works together

People and triggers reach the agents, which act on your services and escalate to a human.

PEOPLE & TRIGGERSAGENTSSERVICES & TOOLSrequestsact onescalate · approveCustomersmessages · eventsLead qualifierSDRWeb forms / lead captureCRM (HubSpot)Google CalendarGmailHUMANS · OVERSIGHTCloser

How it works

  1. 1

    An inbound lead arrives from a form or chat.

  2. 2

    The qualifier checks budget, need and timeline against your BANT rules.

  3. 3

    Qualified leads get a meeting scheduled automatically.

  4. 4

    The lead is handed to a human closer with notes and context.

  5. 5

    Everything syncs to your CRM.

Set it up with prompts

Three ways to build this — pick a variant and type the prompts in order. Each step says which agent to address. A working Sales & lead qualification workspace in minutes.

One qualifier agent on your inbound form — every lead answered in minutes, the good ones booked.

Apps in this variantWeb forms / lead captureGoogle Calendar
  1. 1Build the teamOnboarding box

    New workspace → "Describe your company" → Build my company

    Set up a sales team: a Sales department with a Lead Qualifier agent (AI) and a Closer seat for me (human). The qualifier scores every inbound lead on budget, need and timeline; qualified leads get a 30-minute call booked on my calendar with a summary note; unqualified ones get a polite decline with one helpful resource.

    Creates the qualifier with BANT scoring and calendar booking; you only see leads worth your time.

  2. 2Connect the appsYou (UI)

    Apps → Connect

    Connect Google Calendar with your keys/OAuth. Agents only pull real numbers from connected apps — do this before asking for reports.

  3. 3Rehearse the scoringLead Qualifier

    Inbox → Lead Qualifier

    Here is a test lead: "We are a 5-person agency, need this by next month, budget around $500/mo." Walk me through your scoring and what you would do next.

    Shows exactly how the agent scores and routes before real leads hit it.

Make it yours
  • Change the bar: "A lead under $200/mo budget is unqualified" — put YOUR threshold in the step-1 prompt.
  • Add a speed rule: "Reply to every new lead within 5 minutes, any hour."

What you get

No lead waits — every inbound is qualified instantly

Closers spend time only on meetings worth taking

Nothing slips; it’s all captured in the CRM

What it connects to

Web forms / lead captureCRM (HubSpot)Google CalendarGmail

Available today via Google, HTTP and MCP sources. Items marked soon are on the connector roadmap.

Set this up for your Sales & lead qualification

Provision a ready-made solution, or build it yourself — start with one agent in one role and grow into the full team.

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