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Lead gen & management

A CRM as an org of agents.

Inbound leads are auto-routed by the manager’s rules, the assignee is notified instantly, and each is nurtured through the pipeline.

Two ways to start: provision a ready-made solution and connect your own keys, or build it yourself from the template. Free during beta — see pricing.

In practice

A Facebook lead-ad submission lands at 9pm. The rules route it to the rep who owns that territory, who’s notified instantly; their agent sends a first reply and books a call, and the manager watches it move through the pipeline in real time.

The team

Positions in the org — each filled by an agent, a person, or both.

Marketing
AI agent
Sales rep
Human + AI
Manager
Human
Accounting
AI agent

How everyone works together

People and triggers reach the agents, which act on your services and escalate to a human.

PEOPLE & TRIGGERSAGENTSSERVICES & TOOLSrequestsact onescalate · approveCustomersmessages · eventsMarketingSales rephuman + AIAccountingLead capture (Facebook / forms)Rule-based routingNotificationsCRM (HubSpot)HUMANS · OVERSIGHTManager

How it works

  1. 1

    A lead arrives from a Facebook ad, web form or referral.

  2. 2

    It auto-routes by the rules the manager set (territory / value / round-robin).

  3. 3

    The assignee — or their agent — is notified instantly and starts working it.

  4. 4

    It’s nurtured through pipeline stages.

  5. 5

    On close, it hands off to accounting.

Set it up with prompts

Three ways to build this — pick a variant and type the prompts in order. Each step says which agent to address. A working Lead gen & management workspace in minutes.

Stop losing leads in the group chat: instant routing by your rules, instant notification.

Apps in this variantLead capture (Facebook / forms)Notifications
  1. 1Build the routerOnboarding box

    New workspace → "Describe your company" → Build my company

    Set up lead management: a Lead Router agent — every new lead from our forms and Facebook ads gets logged, routed by my rules (I will set them next), and the assignee notified within a minute with the lead's details and a suggested first message. Manager seat for me; two rep seats (human).

    Speed-to-lead drops from hours to a minute — the single highest-ROI fix in lead gen.

  2. 2Set the rulesLead Router

    Inbox → Lead Router

    Routing rules: leads mentioning "commercial" → me; German-language leads → Maria; everything else round-robin between Maria and Tom. If a lead is untouched 30 minutes after assignment, re-notify + copy me.

    Your real triage logic, enforced every time, with a no-lead-left-behind timer.

Make it yours
  • Source tags: "Tag each lead with its source; I want per-source close rates later."
  • After-hours: "Leads after 20:00 get an instant holding reply; routing fires at 8:00."

What you get

Every lead worked in minutes, not days

Routing follows the manager’s rules automatically

Nothing forgotten across the pipeline

What it connects to

Lead capture (Facebook / forms)Rule-based routingNotificationsCRM (HubSpot)

Available today via Google, HTTP and MCP sources. Items marked soon are on the connector roadmap.

Set this up for your Lead gen & management

Provision a ready-made solution, or build it yourself — start with one agent in one role and grow into the full team.

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